Designing the Future

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When the future is uncertain, how can you innovate boldly and plan responsibly?

Taking a design-driven approach to the future can help your organisation consider what’s likely to change, and what will probably stay the same. This means that our customers can be more reflective in their strategic planning, ensuring they remain relevant to both current and future customers. And we can help them get there.

Why think about the future?

Futures thinking is a way of exploring and anticipating future scenarios and outcomes based on current drivers and signals. It involves examining various potential futures and considering the implications and consequences of each one.

This method can be used to inform decision-making and planning processes from a range of perspectives, including business and economics, social issues, technological and environmental. It’s a proactive approach to understanding the potential future and preparing for it, rather than simply reacting to events as they unfold.

Combining design and futures thinking

Futures thinking involves using today's signals and drivers to predict what's coming tomorrow. By combining this with a design thinking framework, we can create effective long-term strategies for businesses, products, and services.

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